Who is the ultimate (still alive) New Yorker?
Posted by Gillian Donovan
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Re: Who is the ultimate (still alive) New Yorker? June 26, 2011 06:21AM |
Admin Registered: 19 years ago Posts: 4,041 |
The Saw Lady
[www.sawlady.com]
<embed src="[blip.tv]; type="application/x-shockwave-flash" width="480" height="390" allowscriptaccess="always" allowfullscreen="true"></embed>
Edited 2 time(s). Last edit at 06/26/2011 06:35AM by askanewyorker.
[www.sawlady.com]
<embed src="[blip.tv]; type="application/x-shockwave-flash" width="480" height="390" allowscriptaccess="always" allowfullscreen="true"></embed>
Edited 2 time(s). Last edit at 06/26/2011 06:35AM by askanewyorker.
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Re: Who is the ultimate (still alive) New Yorker? July 06, 2011 06:59PM |
Admin Registered: 19 years ago Posts: 4,041 |
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Re: Who is the ultimate (still alive) New Yorker? June 15, 2012 04:38PM |
Admin Registered: 19 years ago Posts: 4,041 |
Lester Wonderman. I want to meet this legend!
The father of direct maraketing>
Wunderman was born in the Bronx and educated at New York City public schools. He attended classes at each of New York City’s colleges and universities so he could create his own “degree.” Though highly educated, he still does not hold a formal college degree.[1]
In 1947, he was hired as a copywriter at Maxwell Sackheim & Co. While there, he noted that their "mail order" accounts had the potential to be built into a broader line of business. He introduced a "direct marketing" approach to service them, using the medium of clients’ mailboxes as a way to develop a more personal connection with potential customers than general advertising had previously found possible.
[wunderman.com]
Edited 1 time(s). Last edit at 06/15/2012 04:41PM by askanewyorker.
The father of direct maraketing>
Wunderman was born in the Bronx and educated at New York City public schools. He attended classes at each of New York City’s colleges and universities so he could create his own “degree.” Though highly educated, he still does not hold a formal college degree.[1]
In 1947, he was hired as a copywriter at Maxwell Sackheim & Co. While there, he noted that their "mail order" accounts had the potential to be built into a broader line of business. He introduced a "direct marketing" approach to service them, using the medium of clients’ mailboxes as a way to develop a more personal connection with potential customers than general advertising had previously found possible.
[wunderman.com]
Edited 1 time(s). Last edit at 06/15/2012 04:41PM by askanewyorker.
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